Key Takeaways from VMware PEX 2012

Cloud in a bottle

Last week the Doyenz crew hit the road for the VMware Partner Exchange (PEX) 2012 show. It was, as expected, a jam packed week of sessions, presentations, hall crawls, parties and of course the color and energy that is Las Vegas. Admittedly, it was hard to keep it all straight, but here are my three key takeaways from the event:

  • There is a certain camaraderie that takes place at events, and VMware went out of their way to make every single person feel welcome. We had a couple dozen VMware employees stop by our booth and chat. Not just a quick “hey, what do you do?” but a genuine conversation that they all eagerly took part in. It was wonderful to be a vendor and have such interest be given from everyone, not just the main attendees. The VMware partner ecosystem is an exciting place to be a part of!
     
  • Top-of-the-line engineers, vExperts, blogger, editors, you name it -- this conference undoubtedly attracts the best of the best in the virtualization space. I really enjoyed the inspiring conversations about how Recovery-as-a-Service is disrupting the industry, and how Doyenz is a leader in this space.
     
  • "It's all about recovery." This was a common sentiment among many attendees at the conference. When we started to explain who Doyenz is some wanted to put us in the cloud storage segment, but this could not be further from the truth. We provide automated, on-demand recovery of production environments so our partners can focus on other areas of their business while resting assured that their clients have a true, reliable business continuity solution. About half-way through each conversation it was like turning on a light in a dark room.

This event was busy, exhausting and exhilarating at the same time. I was grateful for the opportunity to learn from the attendees and share the Doyenz story. What was unique about this show floor experience? It was the goodwill amongst the VMware partner community, and finding our place there with the best of them.